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Keyword research can be conducted using several free tools, including [https://zenwriting.net/stonevirgo4/15-things-youre-not-sure-of-about-best-seo-software-uk Google Seo tool] Trends Keyword Surfer SEMrush and Moz's Keyword Explorer.<br><br>You need to start by creating a list of keywords that are relevant to your business. It can be a long process, but there are shortcuts that can accelerate the process. Begin by looking over the keywords that your competitors are using, then look for keywords with lower search volumes. Also, you should consider whether the keywords have high CPCs (cost per click). This is crucial since it can affect your budget.<br><br>Once you have a list of keywords, it is time to look them over. This will help you decide on the type of content you should create. For instance, you may find that more people are searching for "running shoes" than "shoes for women." This can be a chance for your business to connect with new customers.<br><br>The majority of keyword research tools require users to input keywords that you want to search for and then create a list of ideas. Some of these tools can be used to study the competition of a particular keyword or the amount of competing sites. However, you should keep in mind that these tools are specifically designed to locate keywords for paid ads and not organic search results.<br><br>You can use other SEO tools to improve your content and increase your search engine rank. For instance, you can make use of the Yoast SEO plugins SEO to optimize your page's title and meta descriptions. SpyFu can be used to study the content, links, and keyword strategy of your competitors. These tools will save you time when creating and researching content for your website.<br><br>On-page optimization<br><br>To attract organic traffic, you have to employ the proper tools to optimize your site for search engines. 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